A pavilion of Lithuanian producers in China’s giant e-commerce platform


2019 06 10


Lithuanian producers will be able to market their production in the Chinese market in one of the largest international e-commerce platforms  — Kaola.com. At the time of Minister of the Economy and Innovation Virginijus Sinkevičius’ visit to China a letter of intent was signed to set up an electronic Lithuanian Pavilion in this platform.

‘China is the world’s largest e-commerce market, which is growing every year. Over the next few years, more than one quarter of all purchases sold in China will be purchased by customers of electronic stores. To consolidate positions in this market, the Lithuanian business is therefore obliged to enter China’s e-commerce space. In recent years, together with the agency Enterprise Lithuania we were looking for possibilities to open a Lithuanian Pavilion in one of China’s largest e-commerce platforms and to find a partner for this project, and finally we are going to achieve results,’ says Minister of the Economy and Innovation Virginijus Sinkevičius.

Kaola.com is an electronic trading platform with over 30 million registered users, helping to sell foreign production in China. It enables sellers to deliver their products in many Chinese online forums, portals and marketing channels. In the first quarter of 2018, Kaola.com had 26 % of China’s e-commerce platform market.

Cross-border e-commerce purchases make 48 % of total Chinese e-commerce purchases. It is estimated that every Chinese digital purchaser will spend on average EUR 420 this year, while the total number of cross-border e-commerce shoppers in China will reach 740 million.

China is one of 10 priority export markets of Lithuania and trade in this country is particularly important for Lithuanian business.